Nike Celebrates Mo Farah’s Historic Career With New “Smile” Film
As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film ‘Smile’ celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career… and unbeatable smile.
“Smile” chronicles Farah’s unseen gruelling journey and mental strength behind his smiley persona. The film gives viewers an unprecedented insight into the runner’s journey and toughest training moments, set against the backdrop of his hometown, London.
A powerful tribute from London-born spoken word artist George the Poet captures the human truth we all recognize: Behind every smile, there is a story that is never as easy as it seems.
“Smile” was created by Wieden+Kennedy, directed by Mark Zibert and produced by Rogue films.